Client Spotlight: Protagonist Beer
Background: Two-year old, multi-taproom brewery in the competitive Charlotte, NC craft market.
Engagement: Developed a strategic plan including increased focus on outside sales while continuing to open additional locations and build brand awareness.
Outcome: Provided clear growth strategy, objectives, and recommended implementation plan; founder team re-engaged Second Sip for another engagement to jump start sales execution.
Colleen's breadth of knowledge and expertise have immensely helped our growing craft beer business. The short and long term impact she has had on our company is significant to say the least. We now have a more solid foundation and a clear road map for success that is custom tailored to our future aspirations. We can't recommend Colleen enough!
- Mike S, Co-Founder
We’ve learned a lot from all of the breweries and people we’ve worked with. Now we’re ready to share that with you!
Presentations & Panels
Beyond our client work, we frequently share out perspective with the industry by participating in conferences and sitting on panels. Click on the below to watch on YouTube.
